In the revenue debrief room listening to another sad launch story from a broken-hearted business owner that’s stuck in a toxic relationship with a PDF lead magnet that continually fails on its promise to fill their list with highly engaged leads.

Unfortunately, this sad story of client attraction betrayal is all too common among online entrepreneurs that are deceived by attractive PDF lead magnets.

When presented to cold traffic, despite claims of being filled with free value, they cannot commit to high conversions. The expert that trusted the digital download to faithfully play their part in the list building relationship struggles to launch to a stagnant, scanty list of freebie seekers that don’t open emails and never buy.